Nouvelletraduction :Yes !weloveErdem

Lace has been a constant theme throughout his career….starting with the iconic Margot red dress which made front covers and red carpets everywhere, spawning a zillion high street copies on the way…. to pretty nearly every collection since.

Lace may look like just another fabric, but don’t be fooled… it takes a master designer to entice the best from the intricate pattern and weave of any weight of lace, particularly the delicate, cobweb-like Chantilly laces….but Erdem has proved himself to be one of the greats in this field. Check out the images below and you will see what we mean !

However, up to now, the choice of which Erdem designs make it into the stores has been the decision of the fashion buyers, but that is all about to change because, after a two-year search, Erdem has opened his own store in the heart of London’s Mayfair.

That’s over 2000 square feet…on two storeys…of retail heaven. Stop reading…..GO NOW !